No mundo contemporâneo, onde a digitalização e a conectividade transformaram radicalmente o comportamento dos consumidores, o conceito de ZMOT (Zero Moment of Truth, ou Momento Zero da Verdade) emergiu como…
Gerar valor para o cliente vai além de transações comerciais; trata-se de cultivar relacionamentos duradouros e significativos. Em um mundo empresarial cada vez mais competitivo, a chave para o sucesso…
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